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Comms Strategy & Leadership
Former financial journalist. Comms strategist for companies and organizations navigating high-stakes moments.
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About
I started in financial journalism, covering tech companies through an investor lens at Seeking Alpha and the venture capital beat at CoinDesk. That meant constantly pressure-testing founder stories against what the numbers actually said, what competitors were doing, and what investors cared about.
Now I do the same thing from the other side. I work with companies on the comms strategy behind fundraises, product launches, and public positioning. The difference is I evaluate narratives the way an investor or reporter would pick them apart, not the way a marketer would polish them.
If your story only works in a pitch deck but falls apart in a press interview or a due diligence call, that is the problem I solve.
Approach
Interviews with founders, sales leads, and customers to find where deals stall and stories break down.
Identify the gaps between what the company says in the boardroom, on the website, and in the press.
Construct a narrative anchored to real business friction points, not aspirational positioning.
Turn it into materials the team can actually use: pitch docs, talking points, media strategy, spokesperson prep.
Selected Work
Stablecoin infrastructure launch. Deeply technical product, bad timing, competing headlines. Wrote the embargo pitch, triaged to two real prospects, closed both.
Token dump, exchange freezes, aggressive reporter interest, and an unpredictable co-founder departure. Built the response framework in real time.
Full thought leadership strategy for a crypto fund CEO. Reality check on what's working vs. hype, phased media plan, content engine, competitive positioning.
Quarterly performance recap for a PR agency pitching team. Data-driven, direct about what's working and what isn't, with specific action items for Q2.
Campaign tracking, coverage analysis, and engagement outcomes delivered to client leadership. Seven active campaigns, 430+ placements, 1.44B reach.
Owning one beat across every news cycle for months. Continuously reframed the same thesis as news cycles shifted: sports betting, Super Bowl, midterm primaries.
Blog post for a Layer 2 protocol announcing an infrastructure upgrade. Caching, compression, VM changes, new opcodes. Accessible without dumbing it down.
Get in touch
Whether you're building a comms function from scratch, preparing for a fundraise, or just need someone who can pressure-test your narrative.